HappiDoc is an Artificial Intelligence driven HCP targeting platform to deliver personalized digital marketing to healthcare professionals. We solve “targeting”. We solve “marketing ROI”.
Pharma Marketing teams have traditionally used offline channels to reach out to doctors. With the advent of digital technology, digital marketing is coming to the forefront of the industry's effort to engage physicians. It has also led to making digital reach-out to patients possible.
Pharma digital marketing mainly consists of content, targeting and efficacy. Most digital pharma initiatives do cover ground on the content' and its presentation. What is missing is effective targeting and measuring the ROI on the marketing spend.
HappiDoc delivers smart digital targeting of healthcare professionals. HappiDoc delivers marketing outcomes.
The two components of HappiDoc are the AI engine and 1M+ HCP audience across US and Canada. HappiDoc continually maps the digital footprint of each HCP and tags them into various audience segments. It runs marketing campaigns in an automated manner driven by marketing algorithms that focus on personalizing content, channel and approach to each HCP.
Hence with HappiDoc marketing platform, you are able to correctly target the audience segments and deploy more budget on channels that produce more effective response.Data Sciences, Automation and Algorithms shall drive your marketing decisions.
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